Dr Varqa Shamsi Bahar's Outputs (7)

From Normal to Disaster Response Mode: How Can Virtual Communities Reconfigure Themselves to Respond Effectively to a Disaster? (2025)
Journal Article
Hasan, M., Chua, C. E. H., Myers, M., & Bahar, V. S. (online). From Normal to Disaster Response Mode: How Can Virtual Communities Reconfigure Themselves to Respond Effectively to a Disaster?. Information Systems Journal, https://doi.org/10.1111/isj.12583

During a disaster, many people seek information from virtual communities. However, information overload, falsehoods and unrelated topics hinder information flow in virtual communities, putting disaster victims at risk. Given many disasters are genera... Read More about From Normal to Disaster Response Mode: How Can Virtual Communities Reconfigure Themselves to Respond Effectively to a Disaster?.

Self-Presentation Theory: A review (2024)
Book Chapter
Bahar, V. S. (2024). Self-Presentation Theory: A review. In S. Papagiannidis (Ed.), TheoryHub

Self-presentation theory explains how individuals use verbal and non-verbal cues to project a particular image in society (Goffman, 1959). The theory draws on dramaturgy metaphors, such as backstage and frontstage, as a lens to explore human behaviou... Read More about Self-Presentation Theory: A review.

#Fakefamous: How do influencers use disinformation to establish long-term credibility on social media? (2024)
Journal Article
Bahar, V. S., & Hasan, M. (online). #Fakefamous: How do influencers use disinformation to establish long-term credibility on social media?. Information Technology & People, https://doi.org/10.1108/itp-05-2023-0421

Purpose
Credible influencers play a key role in shaping the views and preferences of social media users. However, many influencers intentionally use disinformation (e.g. false narratives) to deceive users and gain their trust. This can have serious... Read More about #Fakefamous: How do influencers use disinformation to establish long-term credibility on social media?.

On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers (2022)
Journal Article
Bahar, V. S., Nenonen, S., & Starr Jr, R. G. (2022). On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers. Industrial Marketing Management, 107, 52-69. https://doi.org/10.1016/j.indmarman.2022.09.020

Coopetition—consisting of concurrent cooperation and competition—mainly focuses on business activities far from the customer, such as research and development. However, coopetition close to the customer, comprised of marketing and sales, remains an u... Read More about On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers.

Hotels and multi-sided platforms: Coopetition and platform integration (2022)
Thesis
Bahar, V. S. (2022). Hotels and multi-sided platforms: Coopetition and platform integration. (Thesis by Publication). The University of Auckland. https://durham-repository.worktribe.com/output/3347782

This thesis aims to explore how hotels work with multi-sided platforms. Drawing on the relational perspective of resource based theory, this thesis first investigates how hotels simultaneously cooperate and compete (coopetition) with platforms, and s... Read More about Hotels and multi-sided platforms: Coopetition and platform integration.

Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality (2021)
Journal Article
Bahar, V. S., Nenonen, S., & Starr Jr, R. G. (2022). Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality. Tourism Management, 88, 104417. https://doi.org/10.1016/j.tourman.2021.104417

Coopetition—a blend of cooperation and competition—is vital for ensuring hotels work successfully with platforms. Platforms are digital hubs that enable vast numbers of hotels and customers to engage with one another. However, existing research offer... Read More about Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality.

From channel integration to platform integration: Capabilities required in hospitality (2021)
Journal Article
Bahar, V. S., Nenonen, S., & Starr, R. G. (2021). From channel integration to platform integration: Capabilities required in hospitality. Industrial Marketing Management, 94, 19-40. https://doi.org/10.1016/j.indmarman.2021.02.003

Although channel integration is vital to manage multiple channels in harmony, most research focuses on direct and indirect channels. However, hotels increasingly engage with platforms – an interface bringing together a network of hotels and customers... Read More about From channel integration to platform integration: Capabilities required in hospitality.