Outputs (6)

Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study (2022)
Journal Article

Background: The last decade has seen a dramatic shift toward the study of fitness surveillance, thanks in part to the emergence of mobile health (mHealth) apps that allow users to track their health through a variety of data-driven insights. This stu... Read More about Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study.

Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good (2022)
Presentation / Conference Contribution

We address a research gap in SME understanding and attitudes to Net Zero and their communications. We employed an Action Case approach, which included a small-scale qualitative survey of SMEs and social network analysis (SNA) of Twitter. We discovere... Read More about Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good.

Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game (2022)
Journal Article

Management literature has extensively studied viral marketing in the last decade; however, there is a lack of research in understanding network structures and the role of influencers within popular cultural consumption, such as on-demand digital medi... Read More about Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game.

Household Self-Tracking During a Global Health Crisis (2022)
Book

Self-tracking is a rapidly growing area of study and will play an important role in the future of how we understand health change and responsibility. Understanding the personal and social dimensions of tracking within households improves our understa... Read More about Household Self-Tracking During a Global Health Crisis.

Digital Seriality and Narrative Branching: Season One, the Podcast Serial (2022)
Journal Article

This paper explores the characteristics of storytelling in a digital medium through Season One of the podcast Serial. We also analyse how Serial’s digital audience engages with and reacts to the narrative, and the ways in which such an audience influ... Read More about Digital Seriality and Narrative Branching: Season One, the Podcast Serial.

Tracking the Trackers: Self-Tracking in Households as Social Practice (2022)
Journal Article

The purpose of this article is to examine the effect of different types of self-tracking users (trackers) on the health behaviours of others living in the same household. The study takes an international perspective, examining tracking practises from... Read More about Tracking the Trackers: Self-Tracking in Households as Social Practice.