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Professor Mariann Hardey's Outputs (5)

ICTs and Generations – Constantly Connected Social Lives (2011)
Book Chapter
Hardey, M. (2011). ICTs and Generations – Constantly Connected Social Lives. In F. Colombo, & L. Fortunati (Eds.), Broadband society and generational changes (97-109). Peter Lang

The role generations play in accepting and shaping digital technologies, and possibly vice versa, is an increasingly relevant issue in contemporary society. For the first time in the academic debate, this volume outlines the theoretical issues and ex... Read More about ICTs and Generations – Constantly Connected Social Lives.

Ubiquitous Connectivity: User-Generated Data and the Role of the Researcher (2011)
Book Chapter
Hardey, M. (2011). Ubiquitous Connectivity: User-Generated Data and the Role of the Researcher. In S. Hesse-Biber (Ed.), The handbook of emergent technologies in social research (111-132). Oxford University Press

Emergent technologies are pushing the boundaries of how both qualitative and quantitative researchers practice their craft, and it has become clear these changes are dramatically altering research design, from the questions researchers ask and the wa... Read More about Ubiquitous Connectivity: User-Generated Data and the Role of the Researcher.

Generation C: Content Creation, Connections and Choice (2011)
Journal Article
Hardey, M. (2011). Generation C: Content Creation, Connections and Choice. Journal of the Market Research Society, 53(6), 749-770. https://doi.org/10.2501/ijmr-53-6-749-770

This paper reports the findings from an in-depth, exploratory research project designed to understand how consumers create, use and behave in response to content on consumer review websites. Based on data from members of a consumer review site, it se... Read More about Generation C: Content Creation, Connections and Choice.

To spin straw into gold? New lessons from consumer-generated content (2011)
Journal Article
Hardey, M. (2011). To spin straw into gold? New lessons from consumer-generated content. International Journal of Market Research, 53(1), 13-15. https://doi.org/10.2501/ijmr-53-1-013-015

The author presents her views on the significance of user-generated content for marketing research. The impact of online social networks on marketing strategy is discussed, and it is noted that nearly 140 million brands have pages on the Facebook web... Read More about To spin straw into gold? New lessons from consumer-generated content.