Professor Mariann Hardey's Outputs (2)

Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good (2022)
Presentation / Conference Contribution
Fenton, A., Ahmed, W., Hardey, M., & Koral, C. (2022, August). Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good. Presented at British Academy of Management Conference 2022, Manchester, England

We address a research gap in SME understanding and attitudes to Net Zero and their communications. We employed an Action Case approach, which included a small-scale qualitative survey of SMEs and social network analysis (SNA) of Twitter. We discovere... Read More about Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good.

Digital Inclusion in Nothern England: Training Women from Underrepresented Communities in Tech: A Data Analytics Case Study (2020)
Presentation / Conference Contribution
Aduragba, O. T., Yu, J., Cristea, A. I., Hardey, M., & Black, S. (2020, December). Digital Inclusion in Nothern England: Training Women from Underrepresented Communities in Tech: A Data Analytics Case Study. Presented at 2020 15th International Conference on Computer Science & Education (ICCSE)

The TechUPWomen programme takes 100 women from the Midlands and North of England, particularly from underrepresented communities, with degrees or experience in any subject area, retrains them in technology and upon graduation guarantees an interview... Read More about Digital Inclusion in Nothern England: Training Women from Underrepresented Communities in Tech: A Data Analytics Case Study.