Professor Gretchen Larsen's Outputs (37)

Fame and Fortune: A Conceptual Model of CEO Brands. (2013)
Journal Article
Bendisch, F., Larsen, G., & Trueman, M. (2013). Fame and Fortune: A Conceptual Model of CEO Brands. European Journal of Marketing, 47(3/4), 596-614. https://doi.org/10.1108/03090561311297472

Arts Consumption. (2013)
Book Chapter
Larsen, G. (2014). Arts Consumption. In D. O’Reilly, R. Rentschler, & T. Kirchner (Eds.), The Routledge Companion to Arts Marketing (183-193). Routledge

There are a variety of reasons why those interested in the arts might wish to understand arts ‘consumption’. From the perspective of the artist, the audience, or ‘consumer’, is an integral part of an artistic experience. Salvador Dalí (Owen Cheatham... Read More about Arts Consumption..

Consumer Rights: An Assessment of Justice. (2013)
Book Chapter
Larsen, G., & Lawson, R. (2013). Consumer Rights: An Assessment of Justice. In M. Tadajewski, & R. Cluley (Eds.), New Directions in Critical Marketing Studies. (Reprint). SAGE Publications

Consumer Rights: An Assessment of Justice. (2013)
Journal Article
Larsen, G., & Lawson, R. (2013). Consumer Rights: An Assessment of Justice. Journal of Business Ethics, 112(3), 515-528. https://doi.org/10.1007/s10551-012-1275-9

For the last 50 years the idea of consumer rights has formed an essential element in the formulation of policy to guide the workings of the marketplace. The extent and coverage of these rights has evolved and changed over time, yet there has been no... Read More about Consumer Rights: An Assessment of Justice..

The Symbolic Consumption of Music. (2012)
Book Chapter
Larsen, G., Lawson, R., & Todd, S. (2012). The Symbolic Consumption of Music. In R. Bennett, F. Kerrigan, & D. O’Reilly (Eds.), New Horizons in Arts, Heritage, Nonprofit and Social Marketing. (Reprint). Routledge

Terraforming Arts Marketing. (2011)
Journal Article
Dennis, N., Larsen, G., & Macaulay, M. (2011). Terraforming Arts Marketing. Arts marketing, 1(1), 5-10. https://doi.org/10.1108/20442081111129833

The Significance of Commercial Music Festivals. (2011)
Book Chapter
Larsen, G., & Hussels, S. (2011). The Significance of Commercial Music Festivals. In S. Cameron (Ed.), Handbook on the Economics of Leisure (250-270). Edward Elgar Publishing

The Symbolic Consumption of Music. (2010)
Journal Article
Larsen, G., Lawson, R., & Todd, S. (2010). The Symbolic Consumption of Music. Journal of Marketing Management, 26(7-8), 671-685. https://doi.org/10.1080/0267257x.2010.481865

Evolving Perspectives on Music Consumption. (2010)
Book Chapter
Larsen, G., & Lawson, R. (2010). Evolving Perspectives on Music Consumption. In D. O’Reilly, & F. Kerrigan (Eds.), Marketing the Arts: A Fresh Approach (190-204). Routledge

Brands and Consumption in Virtual Worlds. (2009)
Journal Article
Nikolaou, I., Bettany, S., & Larsen, G. (2009). Brands and Consumption in Virtual Worlds. https://doi.org/10.4101/jvwr.v2i5.845

The Consumption of Music as Self Representation in Social Interaction. (2009)
Journal Article
Larsen, G., Lawson, R., & Todd, S. (2009). The Consumption of Music as Self Representation in Social Interaction. Australasian Marketing Journal, 17(3), 16-26. https://doi.org/10.1016/j.ausmj.2009.01.006

Examining the Effect of Market Orientation on Innovativeness. (2006)
Journal Article
Tajeddini, K., Trueman, M., & Larsen, G. (2006). Examining the Effect of Market Orientation on Innovativeness. Journal of Marketing Management, 22(5-6), 529-551. https://doi.org/10.1362/026725706777978640

The Social Construction of Destination Image – A New Zealand Film Example. (2006)
Book Chapter
Larsen, G., & George, V. (2006). The Social Construction of Destination Image – A New Zealand Film Example. In L. Kahle, & C. Kim (Eds.), Creating Images and the Psychology of Marketing Communications (117-139). New Jersey: Lawrence Erlbaum Associates

Consumer Affairs in Rural New Zealand. (2002)
Journal Article
Larsen, G., Lawson, R., & Fischer, W. (2002). Consumer Affairs in Rural New Zealand. Journal of Consumer Policy, 25(2), 233-256. https://doi.org/10.1023/a%3A1016074209498

Taming the Dragon: Key Success Factors for Trade with China. (1999)
Journal Article
Martin, B., & Larsen, G. (1999). Taming the Dragon: Key Success Factors for Trade with China. Marketing Intelligence & Planning, 17(4), 202-208. https://doi.org/10.1108/02634509910275944

Consumer Affairs Survey and Results. (1999)
Book Chapter
Lawson, R., & Larsen, G. (1999). Consumer Affairs Survey and Results. In W. Fischer, & R. Lawson (Eds.), Consumer Affairs in Remote Areas [Queensland (Australia) and New Zealand] (105-127). Department of Marketing, University of Otago, New Zealand

Consumer Affairs in New Zealand. (1999)
Book Chapter
Lawson, R., & Larsen, G. (1999). Consumer Affairs in New Zealand. In W. Fischer, & R. Lawson (Eds.), Consumer Affairs in Remote Areas [Queensland (Australia) and New Zealand] (87-104). Department of Marketing, University of Otago, New Zealand