F. Bendisch
Fame and Fortune: A Conceptual Model of CEO Brands.
Bendisch, F.; Larsen, G.; Trueman, M.
Citation
Bendisch, F., Larsen, G., & Trueman, M. (2013). Fame and Fortune: A Conceptual Model of CEO Brands. European Journal of Marketing, 47(3/4), 596-614. https://doi.org/10.1108/03090561311297472
| Journal Article Type | Article |
|---|---|
| Publication Date | 2013 |
| Deposit Date | Sep 30, 2013 |
| Journal | European Journal of Marketing |
| Print ISSN | 0309-0566 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 47 |
| Issue | 3/4 |
| Pages | 596-614 |
| DOI | https://doi.org/10.1108/03090561311297472 |
| Public URL | https://durham-repository.worktribe.com/output/1446542 |
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