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Examining the Effect of Market Orientation on Innovativeness.

Tajeddini, K.; Trueman, M.; Larsen, G.

Authors

K. Tajeddini

M. Trueman



Citation

Tajeddini, K., Trueman, M., & Larsen, G. (2006). Examining the Effect of Market Orientation on Innovativeness. Journal of Marketing Management, 22(5-6), 529-551. https://doi.org/10.1362/026725706777978640

Journal Article Type Article
Publication Date 2006
Deposit Date Sep 30, 2013
Journal Journal of Marketing Management
Print ISSN 0267-257X
Electronic ISSN 1472-1376
Publisher Taylor and Francis Group
Peer Reviewed Peer Reviewed
Volume 22
Issue 5-6
Pages 529-551
DOI https://doi.org/10.1362/026725706777978640
Public URL https://durham-repository.worktribe.com/output/1446507