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Meizhi Pan's Outputs (3)

Influencer marketing effectiveness: A meta-analytic review (2024)
Journal Article
Pan, M., Blut, M., Ghiassaleh, A., & Lee, Z. W. (online). Influencer marketing effectiveness: A meta-analytic review. Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-024-01052-7

Influencer marketing significantly impacts consumer behavior and decision-making. However, identifying the drivers of influencer marketing effectiveness and conditions that enhance their impact remains challenging. This meta-analysis, which synthesiz... Read More about Influencer marketing effectiveness: A meta-analytic review.

The Prevention Effect of the Trade Union on Collective Disputes in Overcapacity Company——A Dual-Route Perspective of Democratic Participation and Human Capital Promotion (2019)
Journal Article
Zhang, J., Pan, M., & Ma, Y. (2019). The Prevention Effect of the Trade Union on Collective Disputes in Overcapacity Company——A Dual-Route Perspective of Democratic Participation and Human Capital Promotion. https://doi.org/10.16471/j.cnki.11-2822/c.2019.08.007

Based on the employees survey data of 67 overcapacity enterprises in 12 provinces,this paper empirically studies the prevention effect of the trade union on collective disputes.It shows that,in overcapacity enterprises,the trade union,through increas... Read More about The Prevention Effect of the Trade Union on Collective Disputes in Overcapacity Company——A Dual-Route Perspective of Democratic Participation and Human Capital Promotion.

Research on the Selection Preference of Workers’ Right Protection in Overcapacity Companies——Coordination Mechanisms of Collective Action (2018)
Journal Article
Zhang, J., Pan, M., & Meng, X. (2018). Research on the Selection Preference of Workers’ Right Protection in Overcapacity Companies——Coordination Mechanisms of Collective Action

In the process of resolving overcapacity, the labor relations problems caused by unemployment and benefits reduction are likely to lead to dissatisfaction and labor conflicts. This paper empirically studied the selection preference of workers’ right... Read More about Research on the Selection Preference of Workers’ Right Protection in Overcapacity Companies——Coordination Mechanisms of Collective Action.