All Outputs (6)

Elite Luxury Experiences: Customer and Managerial Perspectives (2022)
Journal Article
Mrad, M., Karimi, S., Tóth, Z., & Christodoulides, G. (2022). Elite Luxury Experiences: Customer and Managerial Perspectives. Journal of Marketing Management, 38(13-14), 1339-1368. https://doi.org/10.1080/0267257x.2022.2078860

This study contributes to the nascent literature on luxury experiences by focusing on a significant yet understudied segment of consumers responsible for a large share of luxury purchases. Seven in-depth interviews with ultra-high-net-worth individua... Read More about Elite Luxury Experiences: Customer and Managerial Perspectives.

B2B eWOM creation on Alibaba: Signaling through online reviews in platform-based social exchange   (2022)
Journal Article
Tóth, Z., Mrad, M., Itani, O., Luo, M. (., & Liu, M. J. (2022). B2B eWOM creation on Alibaba: Signaling through online reviews in platform-based social exchange  . Industrial Marketing Management, 104, 226-240. https://doi.org/10.1016/j.indmarman.2022.04.019

This study investigates the contemporary role of electronic word-of-mouth (eWOM) in business exchanges through buyers’ signaling of observable and unobservable supplier characteristics on the Alibaba e-commerce platform. Utilizing a qualitative pre-s... Read More about B2B eWOM creation on Alibaba: Signaling through online reviews in platform-based social exchange  .

Unintentionality in market shaping – A multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom (2022)
Journal Article
Tóth, Z., Biggemann, S., & Williams, M. (2022). Unintentionality in market shaping – A multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom. Industrial Marketing Management, 103, 117-129. https://doi.org/10.1016/j.indmarman.2022.03.012

This study addresses the issue of unintentionality in market shaping with special regard to bifurcation points, representational practices, and shared mental models. Based on three case studies of touring exhibitions, we found that the intended outco... Read More about Unintentionality in market shaping – A multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom.

The Dawn of the AI Robots: Towards a New Framework of AI Robot Accountability (2022)
Journal Article
Tóth, Z., Caruana, R., Gruber, T., & Loebbecke, C. (2022). The Dawn of the AI Robots: Towards a New Framework of AI Robot Accountability. Journal of Business Ethics, 178(4), 895-916. https://doi.org/10.1007/s10551-022-05050-z

Business, management and business ethics literature pay little attention to the topic of AI robots. The broad spectrum of potential ethical issues pertains to using driverless cars, AI robots in care homes, and in the military, such as Lethal Autonom... Read More about The Dawn of the AI Robots: Towards a New Framework of AI Robot Accountability.

Tensions in Digital Servitization through a Paradox Lens (2022)
Journal Article
Tóth, Z., Sklyar, A., Kowalkowski, C., Sörhammar, D., Tronvoll, B., & Wirths, O. (2022). Tensions in Digital Servitization through a Paradox Lens. Industrial Marketing Management, 102, 438-450. https://doi.org/10.1016/j.indmarman.2022.02.010

Two of the most disruptive changes in today’s business markets are servitization and digitalization. Their increasing convergence into digital servitization leads to tensions both within and between organizations. The authors investigate such intra-... Read More about Tensions in Digital Servitization through a Paradox Lens.

Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital (2022)
Journal Article
Tóth, Z., Nemkova, E., Hizsák, G., & Naudé, P. (2022). Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital. Journal of Business Research, 144, 450-460. https://doi.org/10.1016/j.jbusres.2022.01.090

The sharing economy platforms facilitate collaboration across geographical boundaries and promote service innovation by reshaping traditional business networks. This study takes a Social Capital Theory perspective on how Social Capital (SC) is create... Read More about Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital.