Marketing Management
(2009)
Book
Kotler, P., Keller, K., Brady, M., Goodman, M., & Hansen, T. (Eds.). (2009). Marketing Management. Prentice-Hall
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspire... Read More about Marketing Management.