All Outputs (5)

An Environmental Social Marketing Intervention among Employees: Assessing Attitude and Behaviour Change (2014)
Journal Article
Gregory-Smith, D., Wells, V., Manika, D., & Graham, S. (2015). An Environmental Social Marketing Intervention among Employees: Assessing Attitude and Behaviour Change. Journal of Marketing Management, 31(3-4), 336-377. https://doi.org/10.1080/0267257x.2014.971045

The paper examines the impact of individual and organisational factors on two simultaneous environmental social marketing interventions (SmartPrint and heating/cooling) and types of behaviours (recycling, printing and heating/cooling), among employee... Read More about An Environmental Social Marketing Intervention among Employees: Assessing Attitude and Behaviour Change.

Examining the role of employees and consumers in tourism environmental and sustainability CSR (2014)
Presentation / Conference Contribution
Wells, V., Taheri, B., Gregory-Smith, D., Manika, D., & McCowlen, C. (2014, September). Examining the role of employees and consumers in tourism environmental and sustainability CSR. Paper presented at 22nd International Colloquium on Relationship Marketing – ICRM., Newcastle Upon Tyne, UK

Investigating the impact of individual attitudinal and organizational variables on green behaviors and commuting at the workplace (2014)
Presentation / Conference Contribution
Manika, D., Wells, V., Gregory-Smith, D., & Gentry, M. (2014, August). Investigating the impact of individual attitudinal and organizational variables on green behaviors and commuting at the workplace. Paper presented at 17th Academy of Marketing Science World Marketing Congress., Lima, Peru

This paper responds to recent calls for further research on both individual attitudinal and organizational variables on employees’ green behaviors and sheds light on the influence and associations of these variables with four green employee behaviors... Read More about Investigating the impact of individual attitudinal and organizational variables on green behaviors and commuting at the workplace.

Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda (2014)
Journal Article
Wells, V. (2014). Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda. Journal of Marketing Management, 30(11-12), 1119-1158. https://doi.org/10.1080/0267257x.2014.929161

Psychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of psychology – namely, behaviourism – on research on consumers and marketing has... Read More about Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda.

Cognitive, attitudinal and behavioral variables as predictors of energy saving behavior among employees (2014)
Presentation / Conference Contribution
Manika, D., Gregory-Smith, D., Wells, V., & Graham, S. (2014, June). Cognitive, attitudinal and behavioral variables as predictors of energy saving behavior among employees. Paper presented at 43rd EMAC Annual Conference, Valencia, Spain

This paper responds to the corporate social responsibility (CSR) literature’s calls for further research at the micro level by studying the effects of attitudes, norms and subjective knowledge on employees’ energy saving behaviors at the workplace. A... Read More about Cognitive, attitudinal and behavioral variables as predictors of energy saving behavior among employees.