All Outputs (3)

The Effect of Previous Experience on Mobile Subscribers' Repeat Purchase Behaviour. (2012)
Journal Article
Alshurideh, M., Nicholson, M., & Xiao, S. (2012). The Effect of Previous Experience on Mobile Subscribers' Repeat Purchase Behaviour. European Journal of Social Sciences, 30(3), 366-376

Opt-in Choice of Mobile Advertising: The Role of Usage Context Paper. (2012)
Presentation / Conference Contribution
Xiao, S., & Yermekbayeva, D. (2012, December). Opt-in Choice of Mobile Advertising: The Role of Usage Context Paper. Paper presented at Academy of Marketing Annual Conference 2012., University of Southampton, Southampton, UK

The Role of Impulsivity in Impulse Purchasing Decision Making - A Cross-Culture Comparison. (2012)
Presentation / Conference Contribution
Xiao, S., & Nicholson, M. (2012, December). The Role of Impulsivity in Impulse Purchasing Decision Making - A Cross-Culture Comparison. Paper presented at Advertising and Consumer Psychology (ACP) Conference 2012., NanYang Technological University, Singapore