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All Outputs (43)

From impression to expression: How warmth and competence in relaxing and challenging activities shape pleasure and eWOM (2024)
Journal Article
Su, L., Wang, X., Lin, Z., & Xiao, S. (online). From impression to expression: How warmth and competence in relaxing and challenging activities shape pleasure and eWOM. Psychology and Marketing, https://doi.org/10.1002/mar.22113

This research investigates how aligning service providers’ warmth and competence with the nature of leisure activities (relaxing vs. challenging) influences pleasure and electronic word-of-mouth (eWOM) sharing. Through a series of five studies, inclu... Read More about From impression to expression: How warmth and competence in relaxing and challenging activities shape pleasure and eWOM.

Using social media big data for tourist demand forecasting: A new machine learning analytical approach (2022)
Journal Article
Li, Y., Lin, Z., & Xiao, S. (2022). Using social media big data for tourist demand forecasting: A new machine learning analytical approach. Journal of Digital Economy, 1(1), 32-43. https://doi.org/10.1016/j.jdec.2022.08.006

This study explores the possibility of using a machine learning approach to analysing social media big data for tourism demand forecasting. We demonstrate how to extract the main topics discussed on Twitter and calculate the mean sentiment score for... Read More about Using social media big data for tourist demand forecasting: A new machine learning analytical approach.

Bilinear Pooling in Video-QA: Empirical Challenges and Motivational Drift from Neurological Parallels (2022)
Journal Article
Winterbottom, T., Xiao, S., McLean, A., & Al Moubayed, N. (2022). Bilinear Pooling in Video-QA: Empirical Challenges and Motivational Drift from Neurological Parallels. PeerJ Computer Science, 8(e974), Article e974. https://doi.org/10.7717/peerj-cs.974

Bilinear pooling (BLP) refers to a family of operations recently developed for fusing features from different modalities predominantly for visual question answering (VQA) models. Successive BLP techniques have yielded higher performance with lower co... Read More about Bilinear Pooling in Video-QA: Empirical Challenges and Motivational Drift from Neurological Parallels.

The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control (2020)
Journal Article
Zhang, Y., Xiao, S. H., & Nicholson, M. (2020). The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control. Journal of Advertising, 49(5), 592-612. https://doi.org/10.1080/00913367.2020.1789014

Dynamic imagery (e.g., frozen motion images) is widely used in high-imagery ads to enhance consumer engagement. However, little is known as to whether and how product presentation dynamism influences the effectiveness of ads with other visual stimuli... Read More about The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control.

The interaction effects of online reviews, brand and price on consumer hotel booking decision making (2020)
Journal Article
Wen, J., Lin, Z., Liu, X., Xiao, S., & Li, Y. (2021). The interaction effects of online reviews, brand and price on consumer hotel booking decision making. Journal of Travel Research, 60(4), 846-859. https://doi.org/10.1177/0047287520912330

When searching and booking a hotel online, consumers are exposed to multiple cues such as customer reviews, price, and brand names. This study aims to examine the level of diagnosticity and simultaneous effects of the three important decision cues: o... Read More about The interaction effects of online reviews, brand and price on consumer hotel booking decision making.

When online reviews meet virtual reality: Effects on consumer hotel booking (2020)
Journal Article
Zeng, G., Cao, X., Lin, Z., & Xiao, S. (2020). When online reviews meet virtual reality: Effects on consumer hotel booking. Annals of Tourism Research, 81, Article 102860. https://doi.org/10.1016/j.annals.2020.102860

This study examines the direct and interaction effects of online reviews (quality and quantity) and virtual reality on consumer hotel booking. Data were collected from two 2 x 2 experimental studies. The results show a direct effect of both online re... Read More about When online reviews meet virtual reality: Effects on consumer hotel booking.

Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers (2019)
Journal Article
Obeidat, Z., AlGharabat, R., Alalwan, A., Xiao, S., Dwivedi, Y., & Rana, N. (2020). Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers. Computers in Human Behavior, 104, Article 106170. https://doi.org/10.1016/j.chb.2019.106170

This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines the notion that narcissism and... Read More about Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers.

Impulse buying : a meta-analytic review (2019)
Journal Article
Iyer, G., Blut, M., Xiao, S., & Grewal, D. (2020). Impulse buying : a meta-analytic review. Journal of the Academy of Marketing Science, 48(3), 384-404. https://doi.org/10.1007/s11747-019-00670-w

Impulse buying by consumers has received considerable attention in consumer research. The phenomenon is interesting because it is not only prompted by a variety of internal psychological factors but also influenced by external, market-related stimuli... Read More about Impulse buying : a meta-analytic review.

Social media revenge: A typology of online consumer revenge (2018)
Journal Article
Obeidat, Z., Xiao, S., al Qasem, Z., al dweeri, R., & Obeidat, A. (2018). Social media revenge: A typology of online consumer revenge. Journal of Retailing and Consumer Services, 24, 239-255. https://doi.org/10.1016/j.jretconser.2018.09.010

The main purpose of this study is to present a detailed typology of online revenge behaviors that identifies the differential factors affecting this behavior in terms of triggers, channels, and emotional outcomes across two countries: Jordan and Brit... Read More about Social media revenge: A typology of online consumer revenge.

Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes (2017)
Journal Article
Obeidat, Z., Xiao, S., Iyer, G., & Nicholson, M. (2017). Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes. Psychology and Marketing, 34(4), 496-515. https://doi.org/10.1002/mar.21002

Given the pervasive spread and use of the Internet and social media, consumer use of these new forums for expressing their revenge intentions has also increased. This research examines the impacts of service outcome and service process failures on co... Read More about Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes.

Behavioral issues in price setting in business-to-business marketing: a framework for analysis (2015)
Journal Article
Iyer, G., Xiao, S., Sharma, A., & Nicholson, M. (2015). Behavioral issues in price setting in business-to-business marketing: a framework for analysis. Industrial Marketing Management, 47, 6-16. https://doi.org/10.1016/j.indmarman.2015.02.001

Business-to-business pricing research has often focused on developing rational and normative frameworks and models for pricing issues, strategies and tactics. However, there has been less attention given to behavioral models that help us understand t... Read More about Behavioral issues in price setting in business-to-business marketing: a framework for analysis.

A Cross-National Examination of Impulsivity and Impulse Buying Behaviors. (2014)
Presentation / Conference Contribution
Xiao, S., Iyer, G., & Nicholson, M. (2014, December). A Cross-National Examination of Impulsivity and Impulse Buying Behaviors. Paper presented at Second International Conference on Global Business, Economics, Finance and Social Sciences GB14 conference., Hyatt Regency, 365, Anna Salai, Teynampet, Chennai, Tamil Nadu, India

Media endorsements of new product announcements : a new marketing strategy (2014)
Journal Article
Lam, H., Doukas, A., Guo, M., & Xiao, S. (2016). Media endorsements of new product announcements : a new marketing strategy. European Financial Management, 22(3), 394-426. https://doi.org/10.1111/eufm.12057

This paper examines whether investors' decisions are influenced by the word content of newspaper reports of new product announcements. Using textual analysis we find that announcements of new products covered by financial newspapers with positive wor... Read More about Media endorsements of new product announcements : a new marketing strategy.

Online Consumer Revenage: Forms & Cause. (2013)
Presentation / Conference Contribution
Obeidat, Z., & Xiao, S. (2013, December). Online Consumer Revenage: Forms & Cause. Paper presented at EMAC 2013 Conference., ITU in Istanbul, Turkey