T. Xue
Beyond Charitable Giving: A Cross-National Investigation of Psychological Distance in Cause-Related Product Buying Decisions.
Xue, T.; Xiao, S.H.; Iyer, G.
Citation
Xue, T., Xiao, S., & Iyer, G. (2014, December). Beyond Charitable Giving: A Cross-National Investigation of Psychological Distance in Cause-Related Product Buying Decisions. Paper presented at 2014 Shopper Marketing & Pricing Conference., AMA SIG, the Stockholm School of Economics
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 2014 Shopper Marketing & Pricing Conference. |
| Publication Date | 2014 |
| Deposit Date | Mar 9, 2015 |
| Public URL | https://durham-repository.worktribe.com/output/1697228 |
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