Red clothing increases perceived dominance, aggression and anger
(2015)
Journal Article
Wiedemann, D., Burt, D., Hill, R., & Barton, R. (2015). Red clothing increases perceived dominance, aggression and anger. Biology Letters, 11(5), Article 20150166. https://doi.org/10.1098/rsbl.2015.0166
The presence and intensity of red coloration correlate with male dominance and testosterone in a variety of animal species, and even artificial red stimuli can influence dominance interactions. In humans, red stimuli are perceived as more threatening... Read More about Red clothing increases perceived dominance, aggression and anger.