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Effect of alcohol label designs with different pictorial representations of alcohol content and health warnings on knowledge and understanding of Low Risk Drinking Guidelines: A randomized controlled trial (2020)
Journal Article
Gold, N., Egan, M., Londakova, K., Mottershaw, A., Harper, H., Burton, R., …Greaves, F. (2021). Effect of alcohol label designs with different pictorial representations of alcohol content and health warnings on knowledge and understanding of Low Risk Drinking Guidelines: A randomized controlled trial. Addiction, 116(6), 1443-1459. https://doi.org/10.1111/add.15327

Background and aims: The UK Low Risk Drinking Guidelines (LRDG) recommend not regularly drinking more than 14 units of alcohol per week. We tested the effect of different pictorial representations of alcohol content, some with a health warning, on kn... Read More about Effect of alcohol label designs with different pictorial representations of alcohol content and health warnings on knowledge and understanding of Low Risk Drinking Guidelines: A randomized controlled trial.