All Outputs (8)

Sanctioning Value: The Legal System, Hyper-Power and the legitimation of MP3 (2016)
Journal Article
Denegri Knott, J., & Tadajewski, M. (2017). Sanctioning Value: The Legal System, Hyper-Power and the legitimation of MP3. Marketing Theory, 17(2), 219-240. https://doi.org/10.1177/1470593116677766

This article offers an historical account of the contestation surrounding MP3 and its legitimation as a consumer choice option. We juxtapose our narrative against the service-dominant logic (SDL) literature, which positions the consumer as the co-cre... Read More about Sanctioning Value: The Legal System, Hyper-Power and the legitimation of MP3.

Critical Marketing Studies and Critical Marketing Education: Key Ideas, Concepts and Materials (2016)
Journal Article
Tadajewski, M. (2016). Critical Marketing Studies and Critical Marketing Education: Key Ideas, Concepts and Materials. RIMAR, 6(2), 3-24

This paper introduces Critical Marketing Studies and makes a case for its inclusion in marketing education. A review of relevant literature is provided and a range of important topics for a Critically oriented course of instruction are proposed. Afte... Read More about Critical Marketing Studies and Critical Marketing Education: Key Ideas, Concepts and Materials.

Relevance, Responsibility, Critical Performativity, Testimony and Positive Marketing: Contributing to Marketing Theory, Thought and Practice (2016)
Journal Article
Tadajewski, M. (2016). Relevance, Responsibility, Critical Performativity, Testimony and Positive Marketing: Contributing to Marketing Theory, Thought and Practice. Journal of Marketing Management, 32(17-18), 1513-1536. https://doi.org/10.1080/0267257x.2016.1244974

In this commentary, I chart recent changes at the Journal of Marketing Management (JMM). These include the introduction of a senior editorial board, a revised main editorial board and a modified team of associate editors. The new deputy editor is wel... Read More about Relevance, Responsibility, Critical Performativity, Testimony and Positive Marketing: Contributing to Marketing Theory, Thought and Practice.

The Alternative “Marketing Revolution”: Infra-power, the Compromising Consumer and Goodwill Creation (2016)
Journal Article
Tadajewski, M. (2016). The Alternative “Marketing Revolution”: Infra-power, the Compromising Consumer and Goodwill Creation. Journal of Historical Research in Marketing, 8(2), 308-334. https://doi.org/10.1108/jhrm-03-2016-0003

Purpose This paper reviews the contributions of Harry Tosdal, a pioneer of sales and marketing management. It serves to puncture a variety of marketing myths and illuminate a completely neglected concept of the consumer. Design/methodology/approach T... Read More about The Alternative “Marketing Revolution”: Infra-power, the Compromising Consumer and Goodwill Creation.

A History of Historical Research in Marketing (2016)
Book Chapter
Jones, D., & Tadajewski, M. (2016). A History of Historical Research in Marketing. In M. Baker, & M. Saren (Eds.), Marketing theory : a student text (60-89). (3rd ed.). SAGE Publications

Marketing and the Cold War: An Overview (2016)
Journal Article
Tadajewski, M., & Stole, I. (2016). Marketing and the Cold War: An Overview. Journal of Historical Research in Marketing, 8(1), 2-16. https://doi.org/10.1108/jhrm-11-2015-0048

Purpose – This paper aims to examine the contents of the special issue, situating the material in appropriate historical context. Design/methodology/approach – The account is based on a close reading of each manuscript. Links to the wider academic li... Read More about Marketing and the Cold War: An Overview.

The History of Marketing Practice (2016)
Book Chapter
Tadajewski, M., & Jones, D. (2016). The History of Marketing Practice. In D. Jones, & M. Tadajewski (Eds.), The Routledge companion to marketing history (1-22). Routledge

Academic Labour, Journal Ranking Lists and the Politics of Knowledge Production in Marketing (2016)
Journal Article
Tadajewski, M. (2016). Academic Labour, Journal Ranking Lists and the Politics of Knowledge Production in Marketing. Journal of Marketing Management, 32(1-2), 1-18. https://doi.org/10.1080/0267257x.2015.1120508

In this paper, we engage with the rising importance of journal ranking lists. We explore the pressure these place on marketing academics and the politics of knowledge production, stressing academic game-playing, careerism, and paradigmatic homogeneit... Read More about Academic Labour, Journal Ranking Lists and the Politics of Knowledge Production in Marketing.