Critical Marketing Studies and Critical Marketing Education: Key Ideas, Concepts and Materials

Tadajewski, M.

Abstract

This paper introduces Critical Marketing Studies and makes a case for its inclusion in marketing education. A review of relevant literature is provided and a range of important topics for a Critically oriented course of instruction are proposed. After justifying the need for Critical Marketing Education and explicating how lecturing staff might pursue such a pedagogical strategy, a summary of ten DVD sources is offered. These would be highly valuable supplementary resources to illuminate the complex and dark-side nature of the marketplace. Links are made to appropriate literature sources, concepts and social theory to enable the interested scholar to combine theoretical, conceptual and brute empirical realism in their lectures.

Citation

Tadajewski, M. (2016). Critical Marketing Studies and Critical Marketing Education: Key Ideas, Concepts and Materials. RIMAR, 6(2), 3-24

• Journal Article Type: Article
• Acceptance Date: Sep 27, 2016
• Online Publication Date: Dec 1, 2016
• Publication Date: Dec 1, 2016
• Deposit Date: Apr 12, 2016
• Publicly Available Date: Apr 13, 2016
• Journal: RIMAR - Revista Interdisciplinar de Marketing
• Electronic ISSN: 1676-9783
• Publisher: Departamento de Administração da UEM - Universidade Estadual de Maringá
• Peer Reviewed: Peer Reviewed
• Volume: 6
• Issue: 2
• Pages: 3-24
• Public URL: https://durham-repository.worktribe.com/output/1384475
• Publisher URL: http://periodicos.uem.br/ojs/index.php/rimar/article/view/31644