Marketing and the Cold War: An Overview

Tadajewski, M.; Stole, I.

Abstract

Purpose – This paper aims to examine the contents of the special issue, situating the material in appropriate historical context. Design/methodology/approach – The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative thread is provided to introduce readers to the imbrication of marketing with the Cold War geopolitical climate. Originality/value – The debates surrounding the Cold War, marketing theory and marketing practice have been reviewed.

Citation

Tadajewski, M., & Stole, I. (2016). Marketing and the Cold War: An Overview. Journal of Historical Research in Marketing, 8(1), 2-16. https://doi.org/10.1108/jhrm-11-2015-0048

• Journal Article Type: Article
• Acceptance Date: Nov 28, 2015
• Online Publication Date: Feb 15, 2016
• Publication Date: Feb 15, 2016
• Deposit Date: Nov 30, 2015
• Publicly Available Date: Dec 3, 2015
• Journal: Journal of Historical Research in Marketing
• Print ISSN: 1755-750X
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• Volume: 8
• Issue: 1
• Pages: 2-16
• DOI: https://doi.org/10.1108/jhrm-11-2015-0048
• Public URL: https://durham-repository.worktribe.com/output/1417539