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All Outputs (22)

Algorithmic personalization and brand loyalty: An experiential perspective (2024)
Journal Article
Obiegbu, J., & Larsen, G. (2024). Algorithmic personalization and brand loyalty: An experiential perspective. Marketing Theory, https://doi.org/10.1177/14705931241230041

This article explores the relationship between algorithmic personalization and brand loyalty by examining how personalization experiences are articulated within the context of music streaming consumption. Despite previous acknowledgement of the link... Read More about Algorithmic personalization and brand loyalty: An experiential perspective.

Constructing Consumer-Masstige Brand Relationships in a Volatile Social Reality (2022)
Journal Article
Moorlock, E., Dekel-Dachs, O., Stokes, P., & Larsen, G. (2023). Constructing Consumer-Masstige Brand Relationships in a Volatile Social Reality. Journal of Business Research, 155(Part A), Article 113381. https://doi.org/10.1016/j.jbusres.2022.113381

This article conceptualises how consumers construct their relationships with masstige brands. Drawing on a two-stage methodology of consumer interviews and online content analysis of brands’ social media pages, we offer innovative insight into how co... Read More about Constructing Consumer-Masstige Brand Relationships in a Volatile Social Reality.

Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands (2019)
Journal Article
Obiegbu, J., Larsen, G., & Ellis, N. (2020). Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands. Marketing Theory, 20(3), 251-271. https://doi.org/10.1177/1470593119885167

This paper synthesises experiential and meaning-based dimensions of loyalty in order to extend the brand loyalty canon. The experientially loyal consumer is defined as one who is sufficiently invested in a brand to find personal symbolic meanings in... Read More about Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands.

Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective (2019)
Journal Article
Obiegbu, J., Larsen, G., Ellis, N., & O'Reilly, D. (2019). Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective. European Journal of Marketing, 53(3), 463-482. https://doi.org/10.1108/ejm-10-2017-0754

Purpose: This paper aims to answer the following question: How can a discursive approach to how music fans construct loyalty in a digital context contribute to a theoretical understanding of brand loyalty? Design/methodology/approach: Drawing on insi... Read More about Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective.

The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty (2019)
Journal Article
Obiegbu, J., Larsen, G., & Ellis, N. (2019). The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty. Arts and the Market, 9(1), 65-80. https://doi.org/10.1108/aam-01-2019-0006

Purpose: The purpose of this paper is to explore how the act of expressing criticism against a music brand fits with the identity and practices associated with being a loyal fan of that brand. Design/methodology/approach: Drawing on insights from the... Read More about The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty.

Listening to Consumption: Towards a Sonic Turn in Consumer Research (2018)
Journal Article
Patterson, M., & Larsen, G. (2019). Listening to Consumption: Towards a Sonic Turn in Consumer Research. Marketing Theory, 19(2), 105-127. https://doi.org/10.1177/1470593118787583

In seeking to orient consumer research towards the sonic, this article has three objectives. First, to chart the emergence of the ‘sonic turn’ in the social sciences and, relatedly, to register the echoes of such a turn in consumer research. Second,... Read More about Listening to Consumption: Towards a Sonic Turn in Consumer Research.

Female Entrepreneurship and the Metanarrative of Economic Growth: A Critical Review of Underlying Assumptions (2017)
Journal Article
Dean, H., Larsen, G., Ford, J., & Akram, M. (2019). Female Entrepreneurship and the Metanarrative of Economic Growth: A Critical Review of Underlying Assumptions. International Journal of Management Reviews, 21(1), 24-49. https://doi.org/10.1111/ijmr.12173

This critical review of the literature on female entrepreneurship problematizes the metanarrative of economic growth and the mechanisms through which it both operates and is maintained. Central to this is the axiomatic ‘underperformance hypothesis’,... Read More about Female Entrepreneurship and the Metanarrative of Economic Growth: A Critical Review of Underlying Assumptions.

Cultural memory and the heritagisation of a music consumption community (2017)
Journal Article
O’Reilly, D., Doherty, K., Carnegie, E., & Larsen, G. (2017). Cultural memory and the heritagisation of a music consumption community. Arts and the Market, 7(2), 174-190. https://doi.org/10.1108/aam-08-2016-0014

Purpose The purpose of this article is to explore how music consumption communities remember their past. Specifically, the article reports on the role of heritage in constructing the cultural memory of a consumption community and on the implications... Read More about Cultural memory and the heritagisation of a music consumption community.

‘It’s a man’s man’s man’s world’: Music groupies and the othering of women in the world of rock (2017)
Journal Article
Larsen, G. (2017). ‘It’s a man’s man’s man’s world’: Music groupies and the othering of women in the world of rock. Organization, 24(3), 397-417. https://doi.org/10.1177/1350508416689095

Groupies are understood as a particular type of fan that are most commonly associated with rock music. The ‘groupie’ identity is almost exclusively applied to female fans but sometimes also to female music producers and is largely used in a derogator... Read More about ‘It’s a man’s man’s man’s world’: Music groupies and the othering of women in the world of rock.

A Deviant Art: Tattoo-Related Stigma in an Era of Commodification (2014)
Journal Article
Larsen, G., Patterson, M., & Markham, L. (2014). A Deviant Art: Tattoo-Related Stigma in an Era of Commodification. Psychology and Marketing, 31(8), 670-681. https://doi.org/10.1002/mar.20727

In Western society, tattoos have historically signified deviance and those who were tattooed were often stigmatized as a result. Extant research examines the nature of stigma and identifies a number of stigma management strategies adopted by people w... Read More about A Deviant Art: Tattoo-Related Stigma in an Era of Commodification.

“Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running (2014)
Journal Article
Kerrigan, F., Larsen, G., Hanratty, S., & Korta, K. (2014). “Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running. Marketing Theory, 14(2), 147-166. https://doi.org/10.1177/1470593114521451

This study examines the ubiquitous nature of music in the context of the running community. Data collected from an online running forum and a series of diary studies and interviews indicate that runners use mobile music technologies to create soundsc... Read More about “Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running.

Consumer Rights: An Assessment of Justice. (2013)
Journal Article
Larsen, G., & Lawson, R. (2013). Consumer Rights: An Assessment of Justice. Journal of Business Ethics, 112(3), 515-528. https://doi.org/10.1007/s10551-012-1275-9

For the last 50 years the idea of consumer rights has formed an essential element in the formulation of policy to guide the workings of the marketplace. The extent and coverage of these rights has evolved and changed over time, yet there has been no... Read More about Consumer Rights: An Assessment of Justice..