Asymmetric dominance and phantom decoy effects in games
(2007)
Journal Article
Colman, A., Pulford, B., & Bolger, F. (2007). Asymmetric dominance and phantom decoy effects in games. Organizational Behavior and Human Decision Processes, 104(2), 193-206. https://doi.org/10.1016/j.obhdp.2007.03.001
In individual choices between alternatives x and y, the availability of a third alternative z, judged inferior to x but not to y, tends to increase preferences for x. Two experiments investigated corresponding strategic asymmetric dominance effects i... Read More about Asymmetric dominance and phantom decoy effects in games.