Dr Miriam McGowan miriam.m.mcgowan@durham.ac.uk
Assistant Professor
The Usefulness of the Social Identity Approach to Social Marketing
McGowan, Miriam; Hassan, Louise M.
Authors
Louise M. Hassan
Contributors
Carolyn Strong
Editor
Citation
McGowan, M., & Hassan, L. M. (2021). The Usefulness of the Social Identity Approach to Social Marketing. In C. Strong (Ed.), Ethical Approaches to Marketing: Positive Contributions to Society (17-38). De Gruyter Oldenbourg. https://doi.org/10.1515/9783110659566-002
| Online Publication Date | Aug 23, 2021 |
|---|---|
| Publication Date | Aug 23, 2021 |
| Deposit Date | Sep 12, 2024 |
| Pages | 17-38 |
| Book Title | Ethical Approaches to Marketing: Positive Contributions to Society |
| Chapter Number | 2 |
| ISBN | 9783110659566 |
| DOI | https://doi.org/10.1515/9783110659566-002 |
| Public URL | https://durham-repository.worktribe.com/output/2861880 |
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