Dr Miriam McGowan
| Biography | Dr Miriam McGowan is an Assistant Professor in Marketing at Durham University. Her research interests lie in consumer psychology, with a focus on information processing, decision making, and emotions in a variety of contexts. She is especially interested in how identity and social influence can help change peoples’ behaviours for good, such as by encouraging sustainable behaviour and prosocial choices. |
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| Research Interests | Consumer research Sustainable consumption Inclusive marketing Social identity and Social influence Social cognition and decision making Information processing |
| PhD Supervision Availability | Yes |
| PhD Topics | - Sustainable consumption - New technologies - Role of identity in consumption |