Professor Rudolf Sinkovics rudolf.sinkovics@durham.ac.uk
Professor
Guest editorial - Advancing the international marketing research agenda with innovative methodologies - An introduction
Sinkovics, Rudolf R.; Jean, Ruey-Jer Bryan; Kim, Daekwan
Authors
Ruey-Jer Bryan Jean
Daekwan Kim
Citation
Sinkovics, R. R., Jean, R.-J. B., & Kim, D. (2016). Guest editorial - Advancing the international marketing research agenda with innovative methodologies - An introduction. International Marketing Review, 33(3), https://doi.org/10.1108/IMR-03-2016-0071
| Journal Article Type | Editorial |
|---|---|
| Online Publication Date | May 9, 2016 |
| Publication Date | May 9, 2016 |
| Deposit Date | Oct 9, 2024 |
| Journal | International Marketing Review |
| Print ISSN | 0265-1335 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 33 |
| Issue | 3 |
| DOI | https://doi.org/10.1108/IMR-03-2016-0071 |
| Keywords | Market research, marketing research, methodology, PLS-SEM |
| Public URL | https://durham-repository.worktribe.com/output/2773130 |
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