Matthias Hossinger
Cultural adaptation in cross-border web presence: An investigation of German companies’ domestic, US, UK and Latin-American websites
Hossinger, Matthias; Sinkovics, Rudolf R.; Yamin, Mo
Citation
Hossinger, M., Sinkovics, R. R., & Yamin, M. (2007). Cultural adaptation in cross-border web presence: An investigation of German companies’ domestic, US, UK and Latin-American websites. In R. Sinkovics, & M. Yamin (Eds.), Anxieties and Management Responses in International Business (208-224). Palgrave Macmillan
| Publication Date | 2007 |
|---|---|
| Deposit Date | Feb 18, 2025 |
| Publisher | Palgrave Macmillan |
| Pages | 208-224 |
| Series Title | The Academy of International Business |
| Book Title | Anxieties and Management Responses in International Business |
| ISBN | 0230515568 |
| Public URL | https://durham-repository.worktribe.com/output/2772818 |
| Publisher URL | http://www.palgrave.com/products/Catalogue.aspx?is=0230515568 |