Professor Rudolf Sinkovics rudolf.sinkovics@durham.ac.uk
Professor
Nine keyword entries: Measurement and scaling, rating scales, equivalence, licensing, international market entry and development strategies, international marketing organisation, international pricing policy, international marketing culture, international channel management
Sinkovics, Rudolf R.
Authors
Contributors
D. Littler
Editor
Citation
Sinkovics, R. R. (2005). Nine keyword entries: Measurement and scaling, rating scales, equivalence, licensing, international market entry and development strategies, international marketing organisation, international pricing policy, international marketing culture, international channel management. In D. Littler (Ed.), Blackwell Encyclopedic Dictionary of Marketing. Blackwell Publishing
| Publication Date | 2005 |
|---|---|
| Deposit Date | Mar 26, 2025 |
| Book Title | Blackwell Encyclopedic Dictionary of Marketing |
| ISBN | 1405102543 |
| Keywords | Measurement and scaling, rating scales, equivalence, licensing, international market entry and development strategies, international marketing organisation, international pricing policy, international marketing culture, international channel management |
| Public URL | https://durham-repository.worktribe.com/output/2772787 |
| Publisher URL | http://www.managementencyclopedia.com/ |