Effect of Product Categorization on Consumer Thinking Style

Ghiassaleh, Arezou; Kocher, Bruno; Maire, Pierrick; Noris, Basilio; Borduas, Gabriel

Abstract

In this research, we examine the effect of product categorization associated with a cognitive information-based processing. Across six studies, we show that categorization induces a more rational thinking style, increases the time consumers are willing to spend in the store and increases the number of products they buy.

Citation

Ghiassaleh, A., Kocher, B., Maire, P., Noris, B., & Borduas, G. (2018, January). Effect of Product Categorization on Consumer Thinking Style. Presented at Association for Consumer Research, Ghent, Belgium

• Presentation Conference Type: Conference Paper (published)
• Conference Name: Association for Consumer Research
• Start Date: Jan 22, 2018
• Online Publication Date: Jan 22, 2018
• Publication Date: Jan 22, 2018
• Deposit Date: Jan 22, 2024
• Publisher: Association for Consumer Research
• Pages: 142-143
• Book Title: E - European Advances in Consumer Research Volume 11, Association for Consumer Research
• Public URL: https://durham-repository.worktribe.com/output/2160760
• Publisher URL: https://www.acrwebsite.org/volumes/1700172/volumes/v11e/E-11