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Patriotism as a conduit to employee environmental engagement in a post‐Soviet economy in transition

Andrianova, Olga; Schaefer, Anja; Smolović Jones, Owain


Olga Andrianova

Anja Schaefer


This paper investigates the way in which first-line managers in Belarusian chemical companies used environmental framings of the notion of homeland and linked these to Soviet-legacy organisational practices in order to encourage members of staff to engage in proenvironmental behaviour at work. Participants presented three different framings of homeland: Rodina (the motherland), small Rodina (one's more immediate surroundings), and Katorga (“a country with forced labour”) to show how a sense of environmental responsibility could (or could not) be linked to them. Different Soviet-legacy motivational and mobilisation techniques could be used by front-line managers to encourage and reward proenvironmental engagement in employees who were amenable to different framings of homeland. The paper contributes to the limited literature on patriotism as a conduit to environmental virtue and engagement, and to the equally scarce literature on proenvironmental attitudes and behaviours in post-Soviet economies in transition. Through rich, qualitative descriptions of emotionally coloured framings of homeland as constitutive of environmental responsibility, we show how notions of patriotism linked to specific organisational practices provide front-line managers with a language and motivational techniques to address employees' environmental engagement—or lack thereof.


Andrianova, O., Schaefer, A., & Smolović Jones, O. (2023). Patriotism as a conduit to employee environmental engagement in a post‐Soviet economy in transition. Business Strategy and the Environment, 32(6), 2910-2925.

Journal Article Type Article
Acceptance Date Oct 5, 2022
Online Publication Date Oct 21, 2022
Publication Date 2023-09
Deposit Date Jan 7, 2024
Journal Business Strategy and the Environment
Print ISSN 0964-4733
Electronic ISSN 1099-0836
Publisher ERP Environment
Peer Reviewed Peer Reviewed
Volume 32
Issue 6
Pages 2910-2925
Keywords Management, Monitoring, Policy and Law; Strategy and Management; Geography, Planning and Development; Business and International Management
Public URL