Sustainability Starts from Within: A critical analysis of internal marketing  in supporting sustainable value co-creation in B2B organizations

Brown, David M; Apostolidis, Chrysostomos; Lal Dey, Bidit; Singh, Pallavi; Thrassou, Alkis; Kretsos, Lefteris; Mohiuddin Babu, Mujahid

doi:10.1016/j.indmarman.2023.12.006

Sustainability Starts from Within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organizations

Brown, David M; Apostolidis, Chrysostomos; Lal Dey, Bidit; Singh, Pallavi; Thrassou, Alkis; Kretsos, Lefteris; Mohiuddin Babu, Mujahid

Authors

David M Brown

Dr Chrysostomos Apostolidis chrysostomos.apostolidis@durham.ac.uk
Associate Professor

Bidit Lal Dey

Pallavi Singh

Alkis Thrassou

Lefteris Kretsos

Mujahid Mohiuddin Babu

Citation

Brown, D. M., Apostolidis, C., Lal Dey, B., Singh, P., Thrassou, A., Kretsos, L., & Mohiuddin Babu, M. (2024). Sustainability Starts from Within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organizations. Industrial Marketing Management, 117, 14-27. https://doi.org/10.1016/j.indmarman.2023.12.006

Journal Article Type	Article
Acceptance Date	Dec 11, 2023
Online Publication Date	Dec 19, 2023
Publication Date	2024-02
Deposit Date	Dec 12, 2023
Publicly Available Date	Dec 20, 2023
Journal	Industrial Marketing Management
Print ISSN	0019-8501
Publisher	Elsevier
Peer Reviewed	Peer Reviewed
Volume	117
Pages	14-27
DOI	https://doi.org/10.1016/j.indmarman.2023.12.006
Public URL	https://durham-repository.worktribe.com/output/2023416