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Using Business Analytics for SME Business Model Transformation under Pandemic Time Pressure

Zamani, Efpraxia D.; Griva, Anastasia; Conboy, Kieran


Anastasia Griva

Kieran Conboy


The COVID-19 pandemic has had an unprecedented impact on many industry sectors, forcing many companies and particularly Small Medium Enterprises (SMEs) to fundamentally change their business models under extreme time pressure. While there are claims that technologies such as analytics can help such rapid transitions, little empirical research exists that shows if or how Business Analytics (BA) supports the adaptation or innovation of SMEs’ business models, let alone within the context of extreme time pressure and turbulence. This study addresses this gap through an exemplar case, where the SME actively used location-based business analytics for rapid business model adaptation and innovation during the Covid-19 crisis. The paper contributes to existing theory by providing a set of propositions, an agenda for future research and a guide for SMEs to assess and implement their own use of analytics for business model transformation.


Zamani, E. D., Griva, A., & Conboy, K. (2022). Using Business Analytics for SME Business Model Transformation under Pandemic Time Pressure. Information Systems Frontiers, 24(4), 1145-1166.

Journal Article Type Article
Acceptance Date Jan 30, 2022
Online Publication Date Mar 2, 2022
Publication Date 2022-08
Deposit Date Aug 16, 2023
Journal Information Systems Frontiers
Print ISSN 1387-3326
Electronic ISSN 1572-9419
Publisher Springer
Peer Reviewed Peer Reviewed
Volume 24
Issue 4
Pages 1145-1166
Keywords Computer Networks and Communications; Information Systems; Theoretical Computer Science; Software
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