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Luxury for the Masses: An Exploratory Study on New Luxury Brands Consumption in China

Xiao, S.H.; Nicholson, M.

Authors

M. Nicholson



Citation

Xiao, S., & Nicholson, M. (2007, December). Luxury for the Masses: An Exploratory Study on New Luxury Brands Consumption in China. Paper presented at 3rd Annual Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group., London, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name 3rd Annual Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group.
Conference Location London, UK.
Publication Date 2007
Public URL https://durham-repository.worktribe.com/output/1699150