Professor Sarah Xiao hong.xiao@durham.ac.uk
Head Of Dept - Management & Marketing
Luxury for the Masses: An Exploratory Study on New Luxury Brands Consumption in China
Xiao, S.H.; Nicholson, M.
Authors
M. Nicholson
Citation
Xiao, S., & Nicholson, M. (2007, December). Luxury for the Masses: An Exploratory Study on New Luxury Brands Consumption in China. Paper presented at 3rd Annual Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group., London, UK
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 3rd Annual Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group. |
| Publication Date | 2007 |
| Public URL | https://durham-repository.worktribe.com/output/1699150 |
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