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Consumer Channel Choice as an Operant Process

Nicholson, M.; Xiao, S.H.

Authors

M. Nicholson



Citation

Nicholson, M., & Xiao, S. (2007, December). Consumer Channel Choice as an Operant Process. Paper presented at 5th International Conference on Business, Economics, Management & Marketing., Athens, Greece

Presentation Conference Type Conference Paper (unpublished)
Conference Name 5th International Conference on Business, Economics, Management & Marketing.
Conference Location Athens, Greece.
Publication Date 2007
Public URL https://durham-repository.worktribe.com/output/1697581