Consumer Channel Choice as an Operant Process

Nicholson, M.; Xiao, S.H.

Consumer Channel Choice as an Operant Process

Nicholson, M.; Xiao, S.H.

Authors

M. Nicholson

Professor Sarah Xiao hong.xiao@durham.ac.uk
Head Of Dept - Management & Marketing

Citation

Nicholson, M., & Xiao, S. (2007, December). Consumer Channel Choice as an Operant Process. Paper presented at 5th International Conference on Business, Economics, Management & Marketing., Athens, Greece

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	5th International Conference on Business, Economics, Management & Marketing.
Publication Date	2007
Public URL	https://durham-repository.worktribe.com/output/1697581

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