Skip to main content

Research Repository

Advanced Search

Beyond Charitable Giving: A Cross-National Investigation of Psychological Distance in Cause-Related Product Buying Decisions.

Xue, T.; Xiao, S.H.; Iyer, G.

Authors

T. Xue

G. Iyer



Citation

Xue, T., Xiao, S., & Iyer, G. (2014, December). Beyond Charitable Giving: A Cross-National Investigation of Psychological Distance in Cause-Related Product Buying Decisions. Paper presented at 2014 Shopper Marketing & Pricing Conference., AMA SIG, the Stockholm School of Economics

Presentation Conference Type Conference Paper (unpublished)
Conference Name 2014 Shopper Marketing & Pricing Conference.
Conference Location AMA SIG, the Stockholm School of Economics.
Publication Date 2014
Deposit Date Mar 9, 2015
Public URL https://durham-repository.worktribe.com/output/1697228