Professor Mike Nicholson mike.nicholson@durham.ac.uk
Professor
Symposium: Old Wine in New Bottles? Social Marketing and Consumer Behaviour Analysis.
Nicholson, M.; Xiao, S.H.
Authors
S.H. Xiao
Citation
Nicholson, M., & Xiao, S. (2008, September). Symposium: Old Wine in New Bottles? Social Marketing and Consumer Behaviour Analysis. Paper presented at British Academy of Management Conference, Harrogate, UK
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | British Academy of Management Conference |
| Publication Date | 2008-09 |
| Public URL | https://durham-repository.worktribe.com/output/1685091 |
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