Professor Mike Nicholson mike.nicholson@durham.ac.uk
Professor
Consumer Channel Choice as an Operant Process.
Nicholson, M.; Xiao, S.H.
Authors
S.H. Xiao
Citation
Nicholson, M., & Xiao, S. (2007, July). Consumer Channel Choice as an Operant Process. Paper presented at 5th International Conference on Business, Economics, Management & Marketing., Athens, Greece
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 5th International Conference on Business, Economics, Management & Marketing. |
| Conference Location | Athens, Greece. |
| Publication Date | 2007-07 |
| Public URL | https://durham-repository.worktribe.com/output/1684849 |
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