D. Yermekbayeva
An investigation of determinants of opt-in mobile advertising choice behaviour.
Yermekbayeva, D.; Xiao, S.H.
Citation
Yermekbayeva, D., & Xiao, S. (2011, December). An investigation of determinants of opt-in mobile advertising choice behaviour. Paper presented at 40th EMAC Annual Conference., Ljubljana, Slovenia
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 40th EMAC Annual Conference. |
| Publication Date | 2011 |
| Deposit Date | Mar 9, 2015 |
| Public URL | https://durham-repository.worktribe.com/output/1684393 |
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