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An investigation of determinants of opt-in mobile advertising choice behaviour.

Yermekbayeva, D.; Xiao, S.H.

Authors

D. Yermekbayeva



Citation

Yermekbayeva, D., & Xiao, S. (2011, December). An investigation of determinants of opt-in mobile advertising choice behaviour. Paper presented at 40th EMAC Annual Conference., Ljubljana, Slovenia

Presentation Conference Type Conference Paper (unpublished)
Conference Name 40th EMAC Annual Conference.
Conference Location Ljubljana, Slovenia.
Publication Date 2011
Deposit Date Mar 9, 2015
Public URL https://durham-repository.worktribe.com/output/1684393