V. Story
Rational resources and competences for radical product innovation.
Story, V.; Hart, S.; O'Malley, L.
Citation
Story, V., Hart, S., & O'Malley, L. (2009). Rational resources and competences for radical product innovation
| Journal Article Type | Article |
|---|---|
| Publication Date | 2009 |
| Deposit Date | Sep 8, 2016 |
| Journal | Journal of Marketing Manager. |
| Peer Reviewed | Peer Reviewed |
| Volume | 25 |
| Issue | 5-6 |
| Pages | 461-481 |
| Public URL | https://durham-repository.worktribe.com/output/1405283 |
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