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The Effect of Explanatory Captions on the Reception of Foreign Audiovisual Products: A Study Drawing on Eyetracking Data and Retrospective Interviews

Zheng, Binghan; Xie, Mingqing

The Effect of Explanatory Captions on the Reception of Foreign Audiovisual Products: A Study Drawing on Eyetracking Data and Retrospective Interviews Thumbnail


Authors

Mingqing Xie



Abstract

The present research triangulates questionnaire, retrospective interview and eyetracking data, aiming to investigate how Explanatory Captions (ECs) are received by different viewers with varied educational backgrounds, and whether or not the presence of ECs improves their understanding of the AV content. The results show that the provision of ECs, for a subtitled video in a foreign language, greatly increased positive cognitive effects on the viewers. Viewers tend to reduce time spent on viewing images, but invest additional processing effort on the ECs, although their allocation of processing effort on subtitles experienced little change. Furthermore, the eyetracking data suggest that most participants adopted a fixed reading pattern on subtitles and ECs when they appeared simultaneously, which could balance some of the negative impact of ECs on their viewing experience. The findings gained through this experimental research will provide some guidance and suggestions for subtitlers when preparing subtitles and ECs.

Citation

Zheng, B., & Xie, M. (2018). The Effect of Explanatory Captions on the Reception of Foreign Audiovisual Products: A Study Drawing on Eyetracking Data and Retrospective Interviews. Translation, cognition & behavior, 1(1), 119-146. https://doi.org/10.1075/tcb.00006.zhe

Journal Article Type Article
Acceptance Date Nov 17, 2017
Online Publication Date Mar 2, 2018
Publication Date Mar 2, 2018
Deposit Date Dec 13, 2017
Publicly Available Date Dec 14, 2017
Journal Translation, cognition and behavior
Print ISSN 2542-5277
Electronic ISSN 2542-5285
Publisher John Benjamins Publishing
Peer Reviewed Peer Reviewed
Volume 1
Issue 1
Pages 119-146
DOI https://doi.org/10.1075/tcb.00006.zhe
Public URL https://durham-repository.worktribe.com/output/1338068

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Accepted Journal Article (1.1 Mb)
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Copyright Statement
© John Benjamins Publishing Company The publisher should be contacted for permission to re-use or reprint the material in any form.






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