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Mass personalization in healthcare: insights and future research directions

Chaudhuri, A.; Lillrank, P.

Authors

P. Lillrank



Citation

Chaudhuri, A., & Lillrank, P. (2013). Mass personalization in healthcare: insights and future research directions. Journal of Advances in Management Research, 10(2), 176-191. https://doi.org/10.1108/jamr-05-2013-0033

Journal Article Type Article
Publication Date 2013
Deposit Date Sep 14, 2019
Journal Journal of Advances in Management Research
Print ISSN 0972-7981
Publisher Emerald
Volume 10
Issue 2
Pages 176-191
DOI https://doi.org/10.1108/jamr-05-2013-0033
Public URL https://durham-repository.worktribe.com/output/1321878