How firms learn in NPD networks: The 4S model

Liu, R.; Rindt, J.; Hart, S.

Abstract

This paper examines how firms learn in new product development (NPD) networks. While existing research in business and industrial marketing has significantly advanced our understanding of learning within single firms and in dyadic relationships, our knowledge of inter-firm learning across direct and indirect business relationships in NPD networks remains limited. We address this limitation by conducting multiple case study research to develop a more holistic understanding of learning in NPD networks that is captured in the proposed 4S model. Drawing on an integrated theoretical perspective and the empirical results of three case studies, we propose that firms engage in iterative cycles of syndicated, situated, selected and synergised modes of learning in NPD networks.

Citation

Liu, R., Rindt, J., & Hart, S. (2020). How firms learn in NPD networks: The 4S model. Industrial Marketing Management, 89, 446-458. https://doi.org/10.1016/j.indmarman.2020.02.025

• Journal Article Type: Article
• Acceptance Date: Feb 25, 2020
• Online Publication Date: Mar 9, 2020
• Publication Date: 2020-08
• Deposit Date: Feb 26, 2020
• Publicly Available Date: Mar 9, 2022
• Journal: Industrial Marketing Management
• Print ISSN: 0019-8501
• Electronic ISSN: 1873-2062
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 89
• Pages: 446-458
• DOI: https://doi.org/10.1016/j.indmarman.2020.02.025
• Public URL: https://durham-repository.worktribe.com/output/1276342