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Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security

Apostolidis, C.; Brown, D.; Wijetunga, D.; Kathriarachchi, E.

Authors

D. Brown

D. Wijetunga

E. Kathriarachchi



Citation

Apostolidis, C., Brown, D., Wijetunga, D., & Kathriarachchi, E. (2021). Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security. Journal of Marketing Management, 37(9-10, SI), 856-886. https://doi.org/10.1080/0267257x.2020.1863448

Journal Article Type Article
Publication Date 2021
Deposit Date Oct 19, 2021
Journal Journal of Marketing Management
Print ISSN 0267-257X
Electronic ISSN 1472-1376
Publisher Taylor and Francis Group
Volume 37
Issue 9-10, SI
Pages 856-886
DOI https://doi.org/10.1080/0267257x.2020.1863448
Public URL https://durham-repository.worktribe.com/output/1229580