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Can Personality Tell Us Who is More Brand Conscious?

Huang, H.H.

Authors



Citation

Huang, H. (2010, December). Can Personality Tell Us Who is More Brand Conscious?. Presented at Academy of Marketing, Coventry, U.K

Presentation Conference Type Conference Paper (published)
Conference Name Academy of Marketing
Publication Date 2010
Deposit Date May 11, 2012
Public URL https://durham-repository.worktribe.com/output/1157990