Dr Hazel Huang hazel.huang@durham.ac.uk
Assistant Professor
The Transfer and Limitations of the Relationship Metaphor in Identity-Relevant Consumption Situations
Huang, H.H.
Authors
Contributors
S. Fournier
Editor
M. Breazeale
Editor
M. Fetscherin
Editor
Citation
Huang, H. (2012). The Transfer and Limitations of the Relationship Metaphor in Identity-Relevant Consumption Situations. In S. Fournier, M. Breazeale, & M. Fetscherin (Eds.), Consumer-Brand Relationships: Theory and Practice (244-261). Routledge
| Publication Date | 2012 |
|---|---|
| Deposit Date | Jan 23, 2012 |
| Publisher | Routledge |
| Pages | 244-261 |
| Book Title | Consumer-Brand Relationships: Theory and Practice |
| Public URL | https://durham-repository.worktribe.com/output/1656961 |
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