Dr Hazel Huang hazel.huang@durham.ac.uk
Assistant Professor
Self-Identity and Brand Choice: A Brand Relationship Perspective
Huang, H.H.
Authors
Citation
Huang, H. (2010). Self-Identity and Brand Choice: A Brand Relationship Perspective.
Conference Name | First International Colloquium on Consumer Brand Relationships |
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Conference Location | Orlando, Florida, U.S.A. |
Publication Date | 2010 |
Deposit Date | May 11, 2012 |
Public URL | https://durham-repository.worktribe.com/output/1156896 |
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