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Self-Identity and Brand Choice: A Brand Relationship Perspective

Huang, H.H.

Authors



Citation

Huang, H. (2010, December). Self-Identity and Brand Choice: A Brand Relationship Perspective. Presented at First International Colloquium on Consumer Brand Relationships, Orlando, Florida, U.S.A

Presentation Conference Type Conference Paper (published)
Conference Name First International Colloquium on Consumer Brand Relationships
Publication Date 2010
Deposit Date May 11, 2012
Public URL https://durham-repository.worktribe.com/output/1156896