Dr Hazel Huang hazel.huang@durham.ac.uk
Assistant Professor
The Role of Imagination in Identity Expressive Consumption Situations
Huang, H.H.; Mitchell, V-W.
Authors
V-W. Mitchell
Citation
Huang, H., & Mitchell, V.-W. (2012, December). The Role of Imagination in Identity Expressive Consumption Situations. Presented at 41st EMAC (European Marketing Academy Conference), Lisbon, Portugal
| Presentation Conference Type | Conference Paper (published) |
|---|---|
| Conference Name | 41st EMAC (European Marketing Academy Conference) |
| Acceptance Date | Jan 30, 2014 |
| Online Publication Date | Jan 30, 2014 |
| Publication Date | 2012 |
| Deposit Date | Jun 20, 2012 |
| Public URL | https://durham-repository.worktribe.com/output/1156865 |
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