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Online Brand Community: A Social Media Perspective

Jones, L.; Huang, H.H.

Authors

L. Jones



Citation

Jones, L., & Huang, H. (2011, December). Online Brand Community: A Social Media Perspective. Presented at Second International Colloquium on Consumer Brand Relationship, Orlando, Florida, U.S.A

Presentation Conference Type Conference Paper (published)
Conference Name Second International Colloquium on Consumer Brand Relationship
Publication Date 2011
Deposit Date May 11, 2012
Public URL https://durham-repository.worktribe.com/output/1156767