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Should Online Retailers Organize Products in Broad or Narrow Categories? It Depends on the Regulatory Focus of their Shoppers

Ghiassaleh, A.; Kocher, B.; Lajos, J.

Authors

B. Kocher

J. Lajos



Citation

Ghiassaleh, A., Kocher, B., & Lajos, J. (2016, December). Should Online Retailers Organize Products in Broad or Narrow Categories? It Depends on the Regulatory Focus of their Shoppers. Presented at The European Marketing Academy

Presentation Conference Type Conference Paper (published)
Conference Name The European Marketing Academy
Acceptance Date May 31, 2016
Online Publication Date May 31, 2016
Publication Date 2016
Deposit Date Jun 3, 2021
Public URL https://durham-repository.worktribe.com/output/1140831