Dr Arezou Ghiassaleh arezou.ghiassaleh@durham.ac.uk
Associate Professor
Should Online Retailers Organize Products in Broad or Narrow Categories? It Depends on the Regulatory Focus of their Shoppers
Ghiassaleh, A.; Kocher, B.; Lajos, J.
Authors
B. Kocher
J. Lajos
Citation
Ghiassaleh, A., Kocher, B., & Lajos, J. (2016, December). Should Online Retailers Organize Products in Broad or Narrow Categories? It Depends on the Regulatory Focus of their Shoppers. Presented at The European Marketing Academy
| Presentation Conference Type | Conference Paper (published) |
|---|---|
| Conference Name | The European Marketing Academy |
| Acceptance Date | May 31, 2016 |
| Online Publication Date | May 31, 2016 |
| Publication Date | 2016 |
| Deposit Date | Jun 3, 2021 |
| Public URL | https://durham-repository.worktribe.com/output/1140831 |
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