When Identity Threat Does Not Lead to Compensatory Consumption: The Role of Implicit Theory

Xu, Yuanyi; Huang, Hazel; Lin, Zhibin

Yuanyi Xu

Dr Hazel Huang hazel.huang@durham.ac.uk
Assistant Professor

Professor Zhibin Lin zhibin.lin@durham.ac.uk
Professor

Xu, Y., Huang, H., & Lin, Z. (in press). When Identity Threat Does Not Lead to Compensatory Consumption: The Role of Implicit Theory.

Conference Name	Advances in Consumer Research – North America (ACR - NA)
Conference Location	Denver, Colorado, U.S.A
Acceptance Date	Jan 1, 2022
Deposit Date	Jan 16, 2023
Volume	50
Public URL	https://durham-repository.worktribe.com/output/1135341
Publisher URL	https://www.acrwebsite.org/web/conferences/north-american-conference

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