How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design
Arif, Fahim; Cooke, Alastair; Huang, Hazel H.
Dr Hazel Huang email@example.com
Arif, F., Cooke, A., & Huang, H. H. How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design.
|Conference Name||European Academy of Marketing Conference (EMAC)|
|Conference Location||Istanbul, Turkey|
|Deposit Date||Jan 16, 2023|
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