Fahim Arif
How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design
Arif, Fahim; Cooke, Alastair; Huang, Hazel H.
Citation
Arif, F., Cooke, A., & Huang, H. H. How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design.
Conference Name | European Academy of Marketing Conference (EMAC) |
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Conference Location | Istanbul, Turkey |
Deposit Date | Jan 16, 2023 |
Public URL | https://durham-repository.worktribe.com/output/1134253 |
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