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How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design

Arif, Fahim; Cooke, Alastair; Huang, Hazel H.

Authors

Fahim Arif

Alastair Cooke



Citation

Arif, F., Cooke, A., & Huang, H. H. How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design.

Conference Name European Academy of Marketing Conference (EMAC)
Conference Location Istanbul, Turkey
Deposit Date Jan 16, 2023
Public URL https://durham-repository.worktribe.com/output/1134253