Fahim Arif
How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design
Arif, Fahim; Cooke, Alastair; Huang, Hazel H.
Citation
Arif, F., Cooke, A., & Huang, H. H. How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design.
| Conference Name | European Academy of Marketing Conference (EMAC) |
|---|---|
| Conference Location | Istanbul, Turkey |
| Deposit Date | Jan 16, 2023 |
| Public URL | https://durham-repository.worktribe.com/output/1134253 |
You might also like
The Role of Imagination and Brand Personification in Brand Relationships
(2013)
Journal Article