Fahim Arif
How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design
Arif, Fahim; Cooke, Alastair; Huang, Hazel H.
Citation
Arif, F., Cooke, A., & Huang, H. H. (2013, June). How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design. Paper presented at European Academy of Marketing Conference (EMAC), Istanbul, Turkey
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | European Academy of Marketing Conference (EMAC) |
| Start Date | Jun 4, 2013 |
| End Date | Jun 7, 2013 |
| Deposit Date | Jan 16, 2023 |
| Public URL | https://durham-repository.worktribe.com/output/1134253 |
| Publisher URL | https://www.emac-online.org/emac-annual-conference/past-conferences |
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