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Research Repository

How Can Private Labels Increase Their Value? – The Role of a Brand Name and Packaging Design

Arif, Fahim; Cooke, Alastair; Huang, Hazel H.

Authors

Fahim Arif

Alastair Cooke

Dr Hazel Huang hazel.huang@durham.ac.uk
Assistant Professor

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	European Academy of Marketing Conference (EMAC)
Start Date	Jun 4, 2013
End Date	Jun 7, 2013
Deposit Date	Jan 16, 2023
Public URL	https://durham-repository.worktribe.com/output/1134253
Publisher URL	https://www.emac-online.org/emac-annual-conference/past-conferences

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